Professional
B2B-sector
Telemarketing Guide

Stumbling blocks of traditional telemarketing

Enlightening information on those hidden stumbling blocks of telemarketing, most of which are unknown to businesses and even to professional telemarketers. It takes all guessing out of the equation of successful telemarketing.

Finding and removing any blocks is guaranteed to increase the efficiency and results of your telemarketing.

How to be positively different in your telemarketing

There's SO much telemarketing about that to make ANY headway you absolutely MUST find a way to be seen as positively DIFFERENT by your target group. Includes a fantastic 10-point checklist of the most important techniques and aspects of making a great impression by telemarketing!

Here you find insider secrets from years of telemarketing campaign planning and research... and again, just ONE of these factors employed in your telemarketing can make a world of difference for your income.

Learning to look at yourself from the clients' viewpoint

This is the king-maker subject of telemarketing, and something very few professional telemarketers know much about.

You'll gain the knowledge of more than 100 market research telemarketing surveys and find the amazing simplicity of this all-important strategy of adopting the clients' viewpoint in your telemarketing. It can only increase the results of your telemarketing...

How to find out what's valuable

We look into the somewhat confusing idea of value as seen by the members of your target group through their interests and eyes. How DO you find out what they consider valuable?

What constitutes value for them and how can YOU actually DELIVER that value in your first contact telemarketing call? Amazingly effective technique that will absolutely empower your telemarketers.

Sample telemarketing research survey

Here you receive a sample market research survey that shows you how to conduct a simple survey among your target group as basis for creating your telemarketing approach and -tools.

It's quite easy once you see this sample and secure the information on how to conduct the survey and evaluate its results for your telemarketing.

Vital importance of the angle of approach

How DO you approach your target group and the subject matter exactly? We all know that the "sales / push /advertising" -angle doesn't work... but is there another way to do it so your telemarketing call would be received positively and target persons could be engaged in communication?

Once you have this data you'll know how to minimise "instant rejection" from your telemarketing and make your telemarketers succeed a LOT more.

The gradual staircase concept of telemarketing

Learn the true nature of telemarketing as a communication channel and how it works by gentle and gradual step-by-step guidance of the prospect.

Here we show how to explain even complex concepts by planning it carefully so each gradual (and simple) datum acts as the stepping stone for the NEXT one... and results in a working understanding AND interest in the mind of the prospective client.

This chapter alone can make all the difference to your telemarketing and improve the results significantly.

Creating a presentation script as the next step for prospects

Here you'll receive an absolute cracker of technique on how to create the NEXT telemarketing step once you have acquired a lead — made someone sufficiently interested so he wants more information.

Learn how to INCREASE the interest level of the person while saving a lot of money in your sales activity and yet speeding up the sales cycle. This is dynamite stuff for any B2B company and it can practically double the efficiency of your whole sales department... guaranteed!

The vital importance of your telemarketing script

Here we go deeper into the importance of the telemarketing script and how to ensure it is the best possible one and that nobody changes it without your knowledge.

This might seem like a boring subject at first but once you read this information you'll see why it's so vital to the success of your telemarketing activity!

Sample telemarketing script — first contact prospecting

A sample of a telemarketing script is the best way to understand how to create your own script.

This sample combines proven successful actions from a lot of B2B telemarketing campaigns and shows you the ingenious way to GIVE information by ASKING a question whose answer (formulated by the prospect) IS the datum you wanted him to accept and trust.

Now it's HE whose brainchild this datum is... and he will definitely trust / believe himself more than any other person!

The use of persuasion and coaxing in telemarketing

When all is said and done, the fact remains that you'll come across borderline cases, people who are balancing on the fence.

They're uncertain whether or not to continue with you or agree to your next contact or meeting or whatever you want them to agree to.

Here, the art of persuading prospective clients is priceless. In this part you'll receive the data on various coaxing techniques and how to use them in your telemarketing. Persuasion produce a positive influence to the results of your telemarketing activity!

Handling Gatekeepers

Gatekeepers — those who guard the communication lines of the decision-makers you want to reach with your telemarketing — are a pain to every telemarketer.

Some gatekeepers are downright nasty and stop everything that moves. Here you receive some useful and tested techniques on how to bypass these gatekeepers effectively without creating negative effects. Very useful for any telemarketing activity.

The tactics of controlling time and your prospects

This information is probably totally new to you but it involves the subject of controlling your telemarketing through the control of your prospects.

This is revolutionary data because it will immediately make you able to close practically ANYONE onto your services and provide a lot of relief to your telemarketers because they understand how they CANNOT fail with any given prospect if they use these techniques.

This information can revitalise any telemarketing activity and give a huge leap forward for your telemarketers and their success ratio... guaranteed!

What's required for someone to be a great telemarketer

We'll go through the factual characteristics of an ideal telemarketer, both in terms of what you should look for in job applicants AND what can be taught to your current telemarketers.

This data is very useful as it allows you to realise the true potential of your telemarketers as well as make it easier for you to understand and supervise your telemarketing team.

Hiring & training telemarketers

This is an extensive chapter that goes into how to hire the people who have the natural abilities to succeed in telemarketing. We also show how to train them so they start producing within a day from the start... and keep producing forever better while wanting to stay in your employ.

This is lifesaving information for most telemarketing activities as it offers a way to DO something effective about the problems of personnel and production of telemarketers. An absolute jewel for anyone who has a telemarketing activity or aims to set one up!

Supervising your telemarketing activity

How do you supervise and manage telemarketers so that you get them producing at their best, continually developing into better producers while strengthening the team spirit all at the same time as you supervise them?

Well, that's the big question and this chapter gives you one tested and proven solution!

Telemarketing Troubleshooting

What if something goes wrong in your telemarketing... what do you do?

Well, this part of your Professional B2B-sector Telemarketing Guide is a priceless toolkit on troubleshooting your telemarketing activity.

Every problem we've ever run into in telemarketing is explained here and the solution given. This tool is a list of questions with answers, and you simply go through these until you hit one whose answer is NOT what's being done... and then just DO it.

It works beautifully with troubleshooting telemarketers (as long as you don't show THEM the answers) as their reply will inevitably locate the problem. The Telemarketing Troubleshooting Tool is an absolute GEM for any telemarketing activity. It ensures problems are located and solved quickly, thus guaranteeing the best efficiency of production for your telemarketers!

If you use the techniques and insider tips given in your B2B Telemarketing Guide, I guarantee that you will

DOUBLE the number of target persons who will want to hear you out when you call them... and

TREBLE the number of end results in prospecting that you obtain from your telemarketing activity